A Brand that Carries Weight.
Visual identity for an autonomous aerospace startup, built on clarity, strength, and structure.
Context
Grid Aero is an aerospace startup reinventing cargo delivery through a new generation of autonomous aircraft.
Emerging from stealth in 2025, Grid Aero builds autonomous cargo aircraft designed from the ground up for rugged, affordable, long-range logistics. Their flagship “pickup truck of the skies,” the Lifter-Lite, moves thousands of pounds over thousands of miles without a pilot, scalable, simple, and tough.
Creative
The brand identity for Grid Aero is built around strength and clarity, with the logo taking inspiration from the grid framework to symbolise connection and flight. A pared-back colour palette conveys authority and endurance, while the typography is simple, bold, and highly readable, reflecting efficiency, precision, and discipline. Subtle grid-inspired graphic elements add a layer of technological focus, grounding the identity firmly in the future of AI and aerospace logistics.
Designed in collaboration with Passage Studio