Three decades of creativity, growth, and innovation.

I’ve spent over 30 years shaping some of the world’s most iconic brands, including Coca-Cola, Heineken, Nestlé, Mars, GM and L’Oréal, while working at leading global agencies such as JWT, BBDO, Publicis and McCann. In recent years, I’ve focused on helping ambitious brands define who they are, sharpen their story, and build cohesive experiences that connect across every touchpoint.

Beyond agency life, I also co-founded Kroo, an award-winning UK digital bank, one of only five launched in London in the last century. I helped grow the business from two people to over 280, gaining first-hand experience in building a brand from the ground up across every stage of growth: from brand and marketing to product design, UX, customer experience and beyond.

Today, I work with leadership teams large and small to bridge the gap between vision and execution, offering hands-on creative direction, strategic guidance, and a sharp focus on what it takes to nurture a brand and help it thrive.