As the saying goes, “Move fast and break things.” Businesses often move quickly to survive. But in the race to build an app, raise funds, or launch a campaign, a brand often gets pulled apart, leading to inconsistency and confusion.

I can help you navigate these challenges, ensuring a cohesive brand experience that scales with your business.

• Brand creation: visual identity and tone of voice

• Rebrands and brand evolutions

• Consistency across design, messaging, and customer touchpoints

From pitch decks to multi-channel campaigns, I bring strategic clarity that drives creative impact. My experience spans branding, design, UX/UI, art direction, copy, print, video, and on-set direction, ensuring a consistent, high-quality presence across every touchpoint.

• Creative oversight across all channels

• Messaging, storytelling, and positioning for growth

• Leading, mentoring, and collaborating with creative teams

I help connect creative thinking with business outcomes. Working closely with marketing and comms teams, I develop solutions that land emotionally and perform commercially, ensuring your message is consistent and effective across every channel.

• Experience across in-house, agency, and founder-led teams

• Campaign development, team facilitation, and brainstorming

• 30+ years working on global brands in top-tier agencies

I’ve helped build a tech business from the ground up, shaping everything from brand and product to team and culture. That experience brings a practical lens to creative work, understanding how decisions play out in the real world.

I bring clarity, pace and hands-on delivery, helping teams move forward with confidence and avoid costly missteps.

• Built and scaled a UK digital bank from 2 to 280+

• Led brand, product experience and creative direction end-to-end

• Supported fundraising through storytelling, decks and brand vision